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The Indian conglomerate, Tata International, has recently revealed its exciting plans to triple the size of its Dewas-based footwear factory, located near Tata’s largest tannery.
The decision is linked to the recognition of the changes sweeping across the Indian market. These changes have been noted particularly amongst young, professional women who seem to be eschewing traditional saris in favour of skirts and trouser suits and are speculated to be the origin of an increasing demand for more fashionable footwear for women.
Speaking to reporters recently, Tata Assistant Vice President in charge of Global Business, Mr. N Mohan, said that “At present, we are making [700,000] pairs of footwear in our Dewas plant and in the next three years we are working on a plan to raise this capacity to [2.5 million] pairs.”
He said that the expansion scheme will generate employment for around 4,000 people with a preference being given to rural women.
Mr Mohan also outlined a proposal submitted to the state government to develop “Shoe City” in the Dewas district wherein ancillary units for shoe manufacturing and packaging will be set up.
Facebook: How are TATA International boosting their footwear production? Read more here.