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Brown Shoe Invests in Jack Erwin
September 25, 2014
The American footwear giant, Brown Shoe, announced it has invested in Jack Erwin, a men’s shoe brand. Brown Shoe is positioning itself in the high-quality handmade men’s shoe sector and selling its products directly to consumers
Speaking to worldfootwear.com, Diane Sullivan, CEO, President and Chairman of Brown Shoe said “We looked at several companies and Jack Erwin really stood out to us as a great incubator brand with high growth potential and an interesting, new business model”. She went on to say, “Lane and Ariel, the founders, have an unwavering commitment to quality and detail and represent the next generation of business in our industry.”
“We are thrilled to be working with the incredible team at Brown Shoe Company” commented Ariel Nelson, co-founder of Jack Erwin. “This investment provides us with the unique opportunity to build Jack Erwin using the knowledge and expertise of such a respected industry leader.”
Ariel Nelson started Jack Erwin in 2013 along with cofounder, Lane Gerson. Their goal was to provide luxury, handmade men’s shoes for under 200 US dollars. They offer a limited assortment of styles (fifteen) and materials available exclusively at the online store within their website.
Brown Shoe Company is a global footwear company, with products available in over 1,300 Famous Footwear and Naturalizer retail stores operated in hundreds of major department and specialty stores, as well as several ecommerce sites and retail websites. The company operates in three different market segments – Family, Healthy Living and Contemporary Fashion – and presents a portfolio of roughly a dozen brands.