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MICAM Confirms Anticipated Downturn in Visitors
September 15, 2014
The Italian Footwear Association (ASSOCALZATURIFICI) announced a reduction in the number of visitors to this year’s MICAM trade fair. Among the reasons cited were the difficulties of the domestic market and instability in the area of Russia.
Speaking to worldfootwear.com, Mr Cleto Sagripanti - the MICAM Presdient - had this to say: “… the MICAM closed … and looked to the future, in spite of the difficulties of the Russian market and the heavy shadow over internal consumption. We had a chance to verify the effectiveness of the earlier date and new layout, and are increasingly convinced of having made a far-sighted decision for the promotion and development of the MICAM, confirming it as the key international event for the footwear industry and facilitating the work of buyers coming from all over the world. We are, however, looking for the positioning for the event that will take place in the second half of 2015, which might be slightly changed, while still remaining in tune with the international trade fair calendar, in light of the many suggestions and opinions shared with us in the last few days”.
When asked about the possibility of new dates for the summer edition of the fair in 2015, ASSOCALZATURIFICI said nothing has been decided as yet, but that a choice will be made soon.
According to official numbers, 1,557 exhibitors (617 of which were non-Italian) occupied an area of 67,511 square meters, while a total of 34,176 visitors attended the international trade fair over the course of its run from the 31st of August through to the 3rd of September.
The Italian Footwear Association speculated that the reduction in visitor numbers could possibly be attributed to a reduction in the number of representatives sent by each company, as part of a “cost optimization strategy”. The drop in Italian visitors was due mainly to the persistent difficulties of the domestic market. It was also noted that a smaller number of visitors from Russia, Ukraine and Kazakhstan were registered at this event. Mr. Sagripanti commented: “We cannot conceal our concern about the deterioration of the situation in Russia, which is becoming increasingly tense and sending out discouraging signals. This does not, however, mean that the companies will let themselves be intimidated by the situation”.
The next edition of the MICAM trade fair will run from the 15th to the 18th of February 2015. More information can be found at: http://www.micamonline.com