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An International Trade Fair in Germany Showcases the Hottest Industry Trends with a New Marketing Angle
August 2, 2014
Top global manufacturers and buyers of footwear and accessories are gathering this week at GDS – the Global Destination for Shoes and Accessories – an international trade fair that showcases the hottest trends in the business.
This leading industry event is taking place in Dusseldorf, Germany July 30 – August 1, 2014. It is expected to draw over 1,000 participants and many thousands of visitors from around the world. The fair will provide a chance for visitors to the view a variety of shoes and related products such as care products, shoe trees and shoelaces, as well as review strategies for marketing, sales and product display.
The event’s organizers have introduced a new marketing twist to this year’s event, with both products and visitor experiences divided into what they call ‘the three pillars’.
The first such ‘pillar’ involves grouping footwear products based on a unique shopping experience. Highstreet – The Modern Pulse showcases a range of footwear from modern and sporty to dressy and traditional; Pop Up – The Urban Groove features fun and trendy street wear; and Studio – The Premium Note shows off sophisticated fashions from the minimalist to the glamorous.
The idea is to make it easier for visitors to find what they are looking for, allow them to enjoy a ‘brand experience’ and help them define their marketing and sales activities.
The second ‘pillar,’ 15 Minutes of Fame, focuses on exhibition highlights and features a special GDS Press Day for journalists on the first day of the event.
Finally, the third ‘pillar’ is Out of the Box, taking place on the third day, is a festival that includes several shows and events at partnering retail stores, art galleries and bars.
The organizers calculate that ‘the three pillars’ will add quite a bit of buzz to what is already an exciting international event.
Last year, the event featured 1,048 exhibitors from 41 countries and drew nearly 20,000 visitors from Germany and around the world.