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Nepali footwear collective trademark launched
June 23, 2014
The Leather Goods and Footwear Manufacturers’ Association of Nepal (LGFMAN) has launched a collective trademark for use on locally manufactured footwear in response to complaints that some manufacturers are selling cheap imported products as their own by labelling them with Nepali brands.
LGFMAN claim that the Made in Nepal logo will give buyers assurance of the quality of the products which bear it because the trademark is only issued after footwear is tested for validity. During the initial phase, 48 of the 70 affiliated Nepali shoe makers will be using the trademark on their products. The association’s president, Homnath Upadhyay, is quoted as saying that “This collective trademark will help maintain the quality of Nepali footwear as manufacturers will have to abide by the code of conduct set by the association.” The association has reportedly formed an 11-member committee headed by Upadhyay to monitor Nepalese shoe factories and make sure they are observing the requirements that qualify them to be issued with the trademark and granted permission to use the logo.
“The trademark will not only help maintain quality standards but also stimulate the overall growth of the industry” added Suresh Basnet, President of the Nepal Chamber of Commerce.