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New app allows Instagram users to create customized Adidas sneakers
June 2, 2014
Adidas has announced that a new APP for Android and iPhone will be released by the end of the summer which will allow Instagram users to have their photographs printed on their shoes.
The German based sport brand said that buyers of their ZX Flux sneakers will be able to use a high resolution photo print APP to create customized shoes. The new app is due to be released by August 2014.
Adidas has not yet announced the cost of the Instagram friendly shoes, although ZX Flux sneakers currently retail at around 90 USD a pair. The announcement has created a huge buzz on social media, with blogs dedicated to sneakers and fashion all running the story in the last couple of weeks. International media is also covering the campaign prior to the launch of the APP.
According to Adidas: “For the sneaker lovers, it's an exciting chance to make a statement that's all your own, following in the footsteps of the sell out ZX Flux Photo Print Prism shoe released in April. For Adidas Originals, it's just the next logical step in breaking the mould of sneaker customization.”